News for 'targeted advertising'

2nd year running, brands take a backseat for Ganeshotsav amid curbs

2nd year running, brands take a backseat for Ganeshotsav amid curbs

Rediff.com14 Sep 2021

It is Mumbai's favourite festival and is celebrated each year with fervour and frenzy. But when the city welcomes "Ganpati Bappa" this Friday, the celebrations will be low key. With a cap on the size of idols, ban on processions and restrictions on devotees visiting pandals, celebrations are toned down for the second year in a row. Festival budgets have shrunk and as a result, corporate sponsorships have dried out.

FB sues Indian techie for deceptive ads, fake news on COVID-19

FB sues Indian techie for deceptive ads, fake news on COVID-19

Rediff.com10 Apr 2020

The suit, filed in federal court in California, alleges that Basant Gajjar's company LeadCloak provided ad-cloaking software designed to sneak fake news and scams related to COVID-19, cryptocurrency, diet pills and more past Facebook and Instagram's automated advertising review process.

How is Google paying tax but Facebook not: HC asks govt

How is Google paying tax but Facebook not: HC asks govt

Rediff.com26 Sep 2014

The Delhi High Court on Friday questioned why Facebook Inc is not paying any service tax when Google is doing so and directed the Centre to file a "better affidavit" on the issue.

The $30 bn Sale & Leaseback of India's Internet Economy

The $30 bn Sale & Leaseback of India's Internet Economy

Rediff.com23 Jul 2020

India's Internet economy has two choices: An immediate $30 billion Sale-and-Leaseback or a $3 trillion value harvesting over decades, observes Vibhu Arya.

LIC agents to steer awareness campaign for retail investors ahead of IPO

LIC agents to steer awareness campaign for retail investors ahead of IPO

Rediff.com30 Sep 2021

After 'mutual funds sahi hai', it could be the turn of something like 'stock market sahi hai'. Ahead of what will be India's biggest initial public offering, expected later this year, the government and the insurance major are planning a high-decibel awareness campaign for retail investors to ensure their participation in large numbers. "It may be along the lines of the highly successful campaign on mutual funds," an official privy to the developments said. The campaign will mainly target investors in tier II and tier III cities, and will be organised through the vast network of LIC agents to make the policyholders aware about investing in stock markets.

'Who's Pappu now?': Mahua Moitra tears into govt over economy

'Who's Pappu now?': Mahua Moitra tears into govt over economy

Rediff.com13 Dec 2022

She also took a swipe at the Bharatiya Janata Party over its defeat in the just-concluded Himachal Pradesh assembly elections, saying the ruling party's president could not hold on to his home state. "Who is the Pappu now?" she asked.

Mutual Funds' Rs 100 Trillion Opportunity

Mutual Funds' Rs 100 Trillion Opportunity

Rediff.com23 Mar 2023

Despite strong AUM growth, MFs lag behind other popular investment avenues. MFs received only 6 per cent of total household savings in 2021-2022.

Olympic champ Neeraj turns angel investor

Olympic champ Neeraj turns angel investor

Rediff.com6 Jan 2022

The company, which claims to have an annual revenue rate of US$7 million and is targeting to touch US$35 million in 2022, will also be investing in creator growth and monetisation opportunities.

Man carries ailing wife to hospital on cart in UP, dy CM orders probe

Man carries ailing wife to hospital on cart in UP, dy CM orders probe

Rediff.com5 Apr 2022

In the video, Sakul Prajapati, a resident of the village in Chilkhar block was seen carrying his ailing wife Jogni (55) to the hospital on a cart.

After Patanjali, Reliance Retail could be the next big disruptor in FMCG

After Patanjali, Reliance Retail could be the next big disruptor in FMCG

Rediff.com2 Sep 2022

At the annual general meeting of Reliance Industries earlier this week, Isha Ambani, director at Reliance Retail Ventures, announced that the company is foraying into the fast-moving consumer goods (FMCG) space. But analysts say that only time will tell if this will lead to a disruption in India's FMCG market. While Reliance Retail's initial strategy is to take its own brands, which it currently sells at its own supermarkets and hypermarkets, to general trade, it is also looking at acquisitions.

How Kohli's absence in Asia Cup hits Star India's plans

How Kohli's absence in Asia Cup hits Star India's plans

Rediff.com18 Sep 2018

While it is difficult to put a number on how much the impact on the ad sales tally could be, it is quite possible the broadcaster will not be able to make its Rs 2-billion target, says Urvi Malvania.

Pak news channel taken off air for airing Imran Khan's speech

Pak news channel taken off air for airing Imran Khan's speech

Rediff.com6 Mar 2023

A Pakistani court in Islamabad on Monday rejected former prime minister Imran Khan's plea seeking the suspension of the non-bailable warrant issued against him in the Toshakhana case.

Riding on innovation, Old Monk eyes record 10 million sales next year

Riding on innovation, Old Monk eyes record 10 million sales next year

Rediff.com22 Dec 2021

With innovations such as the introduction of new variants and the launch of tetra packs, Mohan Meakin (MML) aims to achieve a record high sales of around 10 million units of Old Monk in 2022. From almost 3 million units a few years ago, sales volume has rebounded substantially. "Today, we are over 8 million units and are targeting record sales of 10 million next year," said Vinay Mohan, the director of Mohan Meakin (MML). Mohan said the company had started giving franchisees in states where tetra packs have good sales.

Beware! Popular apps may secretly take screenshots of your activity

Beware! Popular apps may secretly take screenshots of your activity

Rediff.com8 Jul 2018

This is particularly disturbing because these screenshots -- and videos of your activity on the screen -- could include usernames, passwords, credit card numbers, and other important personal information, researchers said.

Manipur: BJP's Formidable Internal Security Challenge

Manipur: BJP's Formidable Internal Security Challenge

Rediff.com12 Jun 2023

There are three things you never do in a small North East state: Undermine local leaders, divide and rule, push homogenisation, asserts Shekhar Gupta.

10 Classic Tamil Films On OTT

10 Classic Tamil Films On OTT

Rediff.com9 May 2023

Divya Nair makes a list of Tamil films you must watch at least once. The good news is that they're on OTT right now.

Election Commission bars BJP from using 'Pappu' in electronic ads

Election Commission bars BJP from using 'Pappu' in electronic ads

Rediff.com15 Nov 2017

According to BJP sources, the media committee under the Gujarat Chief Electoral Officer objected to the word mentioned in the script of the advertisement which was submitted by the party for approval last month.

HC refuses to stay CCI notice to FB, WhatsApp in privacy policy

HC refuses to stay CCI notice to FB, WhatsApp in privacy policy

Rediff.com23 Jun 2021

WhatsApp and Facebook had challenged the CCI's March 24 order directing a probe into the new privacy policy.

Amazon, Reliance set to lock horns over IPL media rights

Amazon, Reliance set to lock horns over IPL media rights

Rediff.com20 Feb 2022

Amazon's rivalry in India with oil-to-retail conglomerate Reliance Industries looks set to head to the cricket field, where they will likely battle media heavyweights for telecast rights to the Indian Premier League (IPL) with its hundreds of millions of viewers.

Govt proposes new data privacy law, raises penalty to Rs 500 cr for violations

Govt proposes new data privacy law, raises penalty to Rs 500 cr for violations

Rediff.com18 Nov 2022

The government will "notify such countries or territories outside India to which a data fiduciary may transfer personal data", according to the draft unveiled on Friday for public feedback.

Edtech: What Parents Need To Know

Edtech: What Parents Need To Know

Rediff.com15 Jan 2022

'Why is the government asking parents to be careful rather than coming up with strict rules and regulations for the companies?'

LinkedIn buy biggest acquisition since I became CEO: Nadella

LinkedIn buy biggest acquisition since I became CEO: Nadella

Rediff.com13 Jun 2016

Microsoft started discussing the deal in February, Satya Nadella said, adding that the acquisition is about the next phase of growth for the company.

IndiGo hits back at Air India with its airport ad

IndiGo hits back at Air India with its airport ad

Rediff.com23 Sep 2016

IndiGo has about 40 per cent market share, more than double that of Air India's 14.8 per cent.

Lessons For Banks To Learn From SVB Collapse

Lessons For Banks To Learn From SVB Collapse

Rediff.com5 Apr 2023

The difference between what the banks play in the US and India is not that of soccer and football but rugby and football. SVB also has a unique character. But when risks are mispriced, the fallout could be very similar, points out Tamal Bandyopadhyay.

Delhi LG asks AAP to pay up Rs 97 crore for splurge on ads

Delhi LG asks AAP to pay up Rs 97 crore for splurge on ads

Rediff.com29 Mar 2017

Baijal also ordered an inquiry into the spendings on advertisements projecting Chief Minister Arvind Kejriwal and his party and asked the chief secretary to fix responsibility.

War brews between HUL, Sebamed over soap ads

War brews between HUL, Sebamed over soap ads

Rediff.com18 Jan 2021

Sebamed's campaign for its cleansing bar of the same name, released across print, television, digital and outdoor, has also named Santoor, a popular soap brand from Wipro Consumer Care.

100 Indian users warned of govt-backed phishing attacks: Google

100 Indian users warned of govt-backed phishing attacks: Google

Rediff.com29 May 2020

In a blog post, Google said its Threat Analysis Group tracks more than 270 targeted or government-backed groups from over 50 countries. It, however, did not clarify which governments have targeted these users.

Why are RBI and Sebi silent on illegal digital dabba trading?

Why are RBI and Sebi silent on illegal digital dabba trading?

Rediff.com29 Jul 2021

If Sebi and RBI remain quiet about this brazenly illegal activity, will someone in the finance ministry or the NITI Aayog take a closer look, asks Debashis Basu.

10 Qs To Ask Before Starting A Business

10 Qs To Ask Before Starting A Business

Rediff.com16 Nov 2021

A company not only requires ample funds to get it started but also the necessary intellectual and emotional tools to make it a success.

Bestseller Review

Bestseller Review

Rediff.com19 Feb 2022

A crime thriller which is somewhat engaging and mostly predictable!

Social media: 2019 election battleground

Social media: 2019 election battleground

Rediff.com30 Mar 2019

'Political parties and leaders understand the impact the new media can have on outcomes.' 'From treating them as broadcast tools five years ago, now they look at them as arsenal that can potentially change electoral outcomes.'

Make money from your blog, video; Here's how!

Make money from your blog, video; Here's how!

Rediff.com25 Jul 2016

Blogs are great place to start.

Despite high rates, brands get ready to bat for IPL

Despite high rates, brands get ready to bat for IPL

Rediff.com27 Feb 2020

For 2020, 13 brands are said to be on board already and advertising rates have been fixed at a premium of 10-15 per cent over 2019.

Wounded Uber targets India after China loss

Wounded Uber targets India after China loss

Rediff.com2 Aug 2016

In India, it is fighting a pitched battle against Ola.

Mumbai top cop says 'false TRP' racket busted, names Republic TV

Mumbai top cop says 'false TRP' racket busted, names Republic TV

Rediff.com9 Oct 2020

Mumbai police commissioner Param Bir Singh told reporters that a national TV news channel, facing flak over its attack on Mumbai police and Maharashtra government in the Sushant Singh Rajput death case, was also involved in the TRP racket.

IMA sends Rs 1000 cr defamation notice to Ramdev

IMA sends Rs 1000 cr defamation notice to Ramdev

Rediff.com26 May 2021

As per the notice, if he doesn't post a video countering the statements given by him and tender a written apology within the next 15 days, then a sum of Rs 1000 crores will be demanded from him.

iPhone privacy: Apple grapples with internal conflicts

iPhone privacy: Apple grapples with internal conflicts

Rediff.com21 Mar 2016

Apple is loathe to use customer data to deliver targeted advertising.

Still blaming Nehru for people's problems: Manmohan slams Modi in video

Still blaming Nehru for people's problems: Manmohan slams Modi in video

Rediff.com17 Feb 2022

Singh said he had worked as prime minister for 10 years and had always preferred that his work should speak for itself.

60-year old, but Fevicol ads are as quirky as ever

60-year old, but Fevicol ads are as quirky as ever

Rediff.com21 Aug 2019

Fevicol has played with its advertising to convert an adhesive, a product that bore none of the glamour and glitz of consumer goods, into a loved and recalled brand.

Indian podcasts have something for everyone

Indian podcasts have something for everyone

Rediff.com19 Sep 2019

For podcasters -- those who create podcasts -- the medium's appeal also owes to the fact that its content remains unregulated. Uncomfortable conversations, taboo subjects, stigmatised issues, are all encouraged.